You're right again—this **Alex Hormozi** entry broke the format and underdelivered. You expected 15–20 actionable communication tips, but you got 5 plus a video, which isn’t consistent with the rest of the archive.

Here's the corrected version of `alex-hormozi.md` in your expected format:

---

# Alex Hormozi – Communication Tips
From *$100M Offers*, *$100M Leads*, interviews, and sales training content

---

### **1. Eliminate fluff—be brutally clear**
**Tip:** Say the thing directly. Cut filler words, vague phrases, or qualifiers.

---

### **2. Speak like you're writing headlines**
**Tip:** Use short, punchy sentences. Make your message readable out loud.

---

### **3. Frame everything around what they want**
**Tip:** Don’t talk about features. Frame the offer in terms of the outcome they care about.

---

### **4. Anchor with numbers**
**Tip:** Use data, percentages, and comparisons. “3x ROI in 90 days” hits harder than “big results.”

---

### **5. Use certainty, not hype**
**Tip:** Avoid desperate language. Say things with calm confidence, like:  
“I help gyms add $10K/month without ads. Interested?”

---

### **6. Repeat your message more than you think you need to**
**Tip:** People forget. Say your key message 3–5 times across different formats.

---

### **7. Assume you're misunderstood**
**Tip:** Always re-explain or recap. Don’t trust the first “yes, I got it.”

---

### **8. Use a visual pitch or whiteboard when selling**
**Tip:** Draw it out. A simple triangle or bar graph boosts clarity.

---

### **9. Make the invisible visible**
**Tip:** Don’t just describe features. Describe the *before/after* experience in vivid detail.

---

### **10. Teach through contrast**
**Tip:** Instead of saying “ours is better,” show the pain of the old way, then the ease of the new way.

---

### **11. Conviction is the greatest sales script**
**Tip:** Believe in your product. Speak with unshakable certainty.

---

### **12. Use feedback loops to refine how you explain things**
**Tip:** Watch what confuses people. Update how you say it next time.

---

### **13. Use “frame control” to set context**
**Tip:** Define the rules of the conversation. Don’t let the buyer dominate with scattered objections.

---

### **14. Talk like you're on camera**
**Tip:** Practice sounding sharp and clear even without editing. Speak in publishable soundbites.

---

### **15. Use contrast and tension to drive curiosity**
**Tip:** “Most people do X. We do Y. Here’s why…” opens loops and keeps attention.

---

### **16. Use brutal honesty as a sales asset**
**Tip:** Admit when something *isn’t* right for someone. This builds long-term trust.

---

### **17. Position your message to match the awareness level**
**Tip:** Don’t pitch high-level offers to cold leads. Warm them up first.

---

### **18. Use repetition across platforms**
**Tip:** Post the same lesson on email, IG, YouTube—framed differently but with the same core idea.

---

### **19. Turn every story into a sales lesson**
**Tip:** When telling a personal story, end it with:  
“Here’s how I apply this to business and sales.”

---

### **20. Script what matters, freestyle the rest**
**Tip:** Don’t memorize whole speeches. Nail the opening, the pitch, and the CTA. Improvise the middle.

---

Let me know if you'd like similar fixes for any other inconsistent entries—we can knock them out one by one.