Here’s a focused list of **communication and persuasion tips from Brian Tracy**, based on *The Psychology of Selling*, *Speak to Win*, *Goals!*, and his live trainings. Tracy’s style is structured, classic, and built around **clarity, confidence, and closing the gap between talk and action**.

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### **1. Start With a Clear Outcome**
Tracy teaches: *“Top communicators know exactly what they want before they speak.”*  
**Tip:** Before opening your mouth, define your goal:  
> “Do I want a decision, a yes, feedback, or clarity?”

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### **2. Speak Slowly and Clearly**
Fast talkers lose trust. Tracy recommends deliberate pacing.  
**Tip:** Slow down. Pause between ideas. Make every word land.

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### **3. Ask More Than You Tell**
He says top salespeople ask questions 80% of the time.  
**Tip:**  
> “What’s your biggest challenge right now?”  
> “What would solving this mean for you?”

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### **4. Use the “Feel-Felt-Found” Method to Handle Objections**
Classic Brian Tracy technique:  
**Tip:**  
> “I understand how you feel. Others felt the same way. But here’s what they found…”

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### **5. Build Trust First. Pitch Later.**
He says trust is earned in the first 30 seconds.  
**Tip:** Lead with credibility, not offers. Say:  
> “I specialize in helping businesses like yours reduce waste and grow faster.”

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### **6. Focus on Benefits, Not Features**
People don’t care what it does—they care what it *does for them*.  
**Tip:**  
> “This saves you 3 hours a week.”  
> “This helps you close deals faster.”  
Always answer: *“What’s in it for them?”*

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### **7. Practice in Advance. Never Wing It.**
Tracy believes all great communicators rehearse.  
**Tip:** Practice your pitch out loud. Script your opening and closing. Build muscle memory.

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### **8. Mirror Their Language and Energy**
Like many persuasion experts, Tracy promotes mirroring.  
**Tip:** Match tone, speed, and keywords. If they say “streamline,” you say “streamline”—not “optimize.”

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### **9. Handle Objections With Questions, Not Defense**
Defending yourself makes you look weak.  
**Tip:** Ask:  
> “That’s a good question—what’s most important to you about that concern?”  
Lead them back to clarity.

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### **10. Break It Into Threes**
He teaches to present everything in sets of 3 for clarity and recall.  
**Tip:**  
> “There are three reasons why this works...”  
The brain loves patterns of three.

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### **11. Close With Confidence**
Top closers don’t wait for permission.  
**Tip:** Say:  
> “Let’s go ahead and get this started.”  
> “Would Thursday or Friday work better?”

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### **12. Eliminate Weak Language**
Tracy avoids phrases like *“I think,” “maybe,” “just checking in.”*  
**Tip:** Replace with:  
> “I recommend…”  
> “Here’s the plan.”  
> “Let’s do this.”

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### **13. Restate What You Heard to Build Clarity and Trust**
People love to be heard—and it prevents miscommunication.  
**Tip:**  
> “So what I’m hearing is that X is your main concern. Did I get that right?”

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### **14. Ask for Feedback Constantly**
He says feedback sharpens all communication.  
**Tip:** Ask:  
> “Is this making sense so far?”  
> “Am I on the right track with what you need?”

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### **15. Always End With an Action Step**
Never walk away without a next step.  
**Tip:**  
> “So we’ll confirm the call by 3pm tomorrow. Sound good?”  
People need structure to move forward.

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### **16. Use the Law of Substitution to Change Negative Thinking Before Speaking**
Tracy teaches that **you can’t think two thoughts at once**.  
**Tip:** Before responding with frustration or fear, *replace* the negative thought.  
Say:  
> “What’s the most positive and productive thing I can say next?”

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### **17. Focus on Results, Not Activity**
He pushes for **result-oriented language**, not effort-talk.  
**Tip:** Don’t say:  
> “We’ve been working really hard.”  
Say:  
> “We’re already seeing a 15% boost in conversions.”

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### **18. Repeat Key Messages Until They Stick**
Tracy emphasizes reinforcement. People don’t “get it” the first time.  
**Tip:** Repeat your core message in different ways 3–5 times during the conversation.

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### **19. Ask Permission Before Giving Advice**
It builds rapport and reduces resistance.  
**Tip:**  
> “Would you be open to a suggestion?”  
> “Can I share an idea that’s worked well for others?”

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### **20. Start With “Why” to Build Buy-In**
Tracy says people are more cooperative when they understand the reason.  
**Tip:** Lead with purpose:  
> “Here’s why I’m reaching out…”  
> “The reason we’re recommending this is…”

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### **21. Set Expectations Upfront to Avoid Miscommunication**
Clarity avoids confusion and conflict.  
**Tip:**  
> “This will take about 20 minutes. I’ll ask a few questions, then we’ll look at options.”

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### **22. Control the Frame With Questions, Not Arguments**
He emphasizes shifting attention, not winning debates.  
**Tip:**  
> “What would have to be true for this to work for you?”  
This reframes without pushing.

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### **23. Use the “Sandwich” Method for Difficult Feedback**
Tracy advises to **start and end with positives**, with the challenge in the middle.  
**Tip:**  
> “You’ve done great work with A. One issue is B, which we need to fix. I’m confident we can do that given your track record.”

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### **24. Communicate the Consequences of Inaction**
He says people act faster when they feel urgency.  
**Tip:**  
> “If this isn’t resolved now, it could lead to X in 30 days.”  
Don’t exaggerate—be clear and direct.

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### **25. Eliminate Filler Words for Authority**
Words like *“just,” “um,” “maybe”* weaken your message.  
**Tip:** Train yourself to speak in clear, short, **complete** sentences.

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### **26. Share Success Stories Instead of Explaining Alone**
People believe real-life wins more than logic.  
**Tip:**  
> “One of our clients had this same issue. After two weeks, here’s what happened…”

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### **27. Always Be Calm, Especially Under Pressure**
Tracy says emotional control builds respect and trust.  
**Tip:** Even in high-stakes talks, use a steady tone, relaxed pace, and confident posture.

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### **28. Anticipate Objections and Answer Them First**
Proactivity signals expertise.  
**Tip:**  
> “You might be wondering if this fits your budget. That’s why we built a tiered option…”

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### **29. Clarify Roles and Responsibility in Every Interaction**
Unclear roles lead to delays.  
**Tip:**  
> “So you’ll take care of X, and I’ll handle Y. We’ll meet again Friday to review.”

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### **30. End Every Communication With Clear Ownership**
He teaches to always assign or confirm ownership.  
**Tip:**  
> “Who’s the final decision-maker on this?”  
> “Just to confirm, who will send the next update?”

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