Michael Gerber definitely **has enough** for a full breakdown—especially from *The E-Myth Revisited*, his most famous book. He may not focus on communication in the **interpersonal persuasion** sense, but he teaches **how to structure communication inside businesses**, **how to speak to clients**, and **how to use systems to ensure clarity and consistency**. Here’s a full list of **25 communication-related tips from Michael Gerber**, especially useful for business owners, team leads, and service professionals. --- ### **1. Create Systems So Communication Doesn’t Rely on Memory** Don’t leave things to chance. Build templates, scripts, workflows. --- ### **2. Define Roles Clearly** Confused roles create confused conversations. **Tip:** Document what each person is responsible for—and communicate from that role. --- ### **3. Separate Technician Talk from Vision Talk** Don’t mix day-to-day work details with high-level strategy. **Tip:** Use different formats and settings for different types of communication. --- ### **4. Build a Client Experience Script** Every part of your client communication should be intentional. **Tip:** Script greetings, onboarding, follow-ups, and feedback collection. --- ### **5. Your Business Is a Prototype—Everything Must Be Documented** Even how you talk to a client should be part of the “prototype.” **Tip:** Write down what to say in emails, calls, meetings, and proposals. --- ### **6. Train People to Use the Script—Don’t Assume They’ll “Get It”** Systems fail when people wing it. **Tip:** Train communication habits the same way you train skills. --- ### **7. The Message Must Match the Mission** If you promise excellence but communicate sloppily, you lose trust. **Tip:** Align tone, speed, and structure with your brand and values. --- ### **8. Standardize Internal Updates** Random updates confuse and stress teams. **Tip:** Pick one place and time to communicate project updates (e.g., weekly dashboard or stand-up). --- ### **9. Give Clients a Roadmap—Not Just a Service** Clients want to know where they’re going. **Tip:** Use communication to show progress: > “Here’s what we’ve done, what’s next, and what to expect.” --- ### **10. Don’t Let Technicians Write Client Emails** Technicians often use jargon and long explanations. **Tip:** Edit all client-facing communication for clarity, simplicity, and tone. --- ### **11. Build a Business That Communicates Without You** Systems should speak when you’re not there. **Tip:** Use auto-responders, welcome kits, onboarding flows, and templates. --- ### **12. Explain the Why Behind the Work** Your team needs more than tasks—they need meaning. **Tip:** Tie every task or instruction to a purpose. --- ### **13. Track Repeat Questions and Create Templates** Don’t answer the same question 10 different ways. **Tip:** Create a knowledge base or canned responses for FAQs. --- ### **14. Use Job Descriptions to Prevent Miscommunication** A lot of workplace conflict comes from unclear responsibilities. **Tip:** Clarify who communicates what and when. --- ### **15. Define the Voice of Your Brand** Is it professional? Playful? Direct? Warm? **Tip:** Use that voice in every email, ad, and message—not just your website. --- ### **16. Make the Invisible Visible for Clients** Clients don’t see all the work behind the scenes. **Tip:** Communicate process, effort, and wins, even if small. --- ### **17. Don’t Delegate Without Clarity** “Can you handle this?” is vague. **Tip:** Say: > “Here’s the task, the deadline, and what success looks like.” --- ### **18. Treat Your Business Like a Franchise** Pretend you’ll duplicate it 5,000 times. **Tip:** Would your current communication process survive scaling? --- ### **19. Empower Managers to Communicate, Not Just Execute** Managers should be trained to hold meetings, give updates, and explain change. **Tip:** Don’t assume they know how—give them scripts and checklists. --- ### **20. Use Scorecards and Checklists to Communicate Results** Gut feelings cause arguments. **Tip:** Use simple reports and dashboards to show what’s working. --- ### **21. Don’t Assume Understanding—Verify It** Ask team members to repeat key points back in their own words. **Tip:** Use feedback loops to confirm alignment. --- ### **22. Build Marketing That Feels Like a System, Not a Guess** Your brand should speak with one voice, in every channel. **Tip:** Build a repeatable offer > message > follow-up funnel. --- ### **23. Use Scripts for Difficult Conversations** Don’t freestyle critical talks (like letting someone go or handling a complaint). **Tip:** Prepare wording and run through it first. --- ### **24. Your Systems Should Teach New People How to Communicate** A new hire should be able to learn tone, language, and structure from your documents. **Tip:** Include communication guidelines in onboarding. --- ### **25. Don’t Manage People. Manage Systems That Manage People** Most “people problems” are system failures. **Tip:** Improve how tasks, updates, and expectations are **communicated by the system**, not just one person. ---