Here’s a **full set of 25 communication insights from Seth Godin**, drawn from his books (*Purple Cow*, *All Marketers Are Liars*, *Tribes*, *The Practice*, *This Is Marketing*), blog, interviews, and talks. Godin focuses on **clarity, permission, storytelling, empathy, and trust**—useful for marketing, leadership, teaching, and writing. --- ### **1. Be Remarkable—or Be Ignored** In *Purple Cow*, Godin says boring gets skipped. **Tip:** Say something **worth remarking on**. Be different on purpose. --- ### **2. Permission Beats Interruption** He invented “permission marketing.” **Tip:** Get people to **want** to hear from you. Don’t spam. > “If they’d miss you if you were gone, you’ve earned permission.” --- ### **3. People Don’t Buy Facts. They Buy Stories** In *All Marketers Are Liars*, Godin shows that emotion drives decisions. **Tip:** Wrap your message in a **story they already believe**. --- ### **4. Talk to the Smallest Viable Audience** In *This Is Marketing*, he says don’t chase everyone. **Tip:** Communicate with the **few who truly care**. They’ll spread it. --- ### **5. Say It So a 12-Year-Old Can Understand It** Clarity wins. Complexity loses. **Tip:** If you can’t explain it simply, you don’t understand it well enough. Use plain words. --- ### **6. Consistency Builds Trust** People trust brands that **say the same thing every time**. **Tip:** Pick your core message—and **repeat it everywhere**. --- ### **7. Lead With Empathy** Godin says great communication starts with **understanding how others feel**. **Tip:** > “What does this sound like to *them*?” Don’t write from your view—write from theirs. --- ### **8. Speak With Purpose, Not Noise** If you’re not changing someone, you’re wasting time. **Tip:** Every message should aim to inform, inspire, or shift behavior. Not just fill space. --- ### **9. Status Drives Most Decisions** Godin says people act to protect or improve their perceived status. **Tip:** Frame your message around what they’ll **gain in status** (not just money or logic). --- ### **10. Don’t Shout. Whisper to the Right People** Mass marketing = noise. Direct, targeted messages = signal. **Tip:** Speak directly to the few who *need* to hear it. --- ### **11. Use Tension and Curiosity** He says tension leads to action. **Tip:** Open loops. Ask questions. Create a “gap” they want to close. > “What if everything you knew about X was wrong?” --- ### **12. Make Your Audience the Hero** You’re not the star—*they are*. **Tip:** Your product, idea, or message should help them win. > “This is for people like you, doing work that matters.” --- ### **13. Avoid “Corporate Voice”** Godin says vague, stiff language kills engagement. **Tip:** Write like a **real human**. Be personal, not polished. --- ### **14. Be Specific** Vagueness gets ignored. **Tip:** Use names, numbers, examples, short sentences. > “Helped 218 freelancers triple their income” hits harder than “We help people succeed.” --- ### **15. Repetition Creates Recognition** He says marketing is **repeating your core truth** until it sticks. **Tip:** Find your message. Say it 100 ways. Keep saying it. --- ### **16. Tell a True Story, Well** Godin doesn’t mean “lie.” He means **emotionally true**—stories people can believe. **Tip:** Anchor stories in your audience’s worldview. --- ### **17. Invite Belonging, Not Transactions** From *Tribes*: People want to **join a movement**, not buy stuff. **Tip:** Speak to identity and shared purpose: > “People like us do things like this.” --- ### **18. Respect Their Time** Attention is scarce. **Tip:** Make your point fast. Cut the fluff. Use subject lines, headers, and bold points wisely. --- ### **19. Write to One Person, Not Everyone** Mass appeal feels cold. **Tip:** Picture your ideal audience member. Write only for them. --- ### **20. Action Happens When They Trust You** No trust = no conversion. **Tip:** Use testimonials, stories, useful content, and transparency to **build trust first**. --- ### **21. Don't Try to Be the Best. Be the Only** Stand out by doing what **only you** can do. **Tip:** Define your niche clearly. > “I teach communication skills to blue-collar entrepreneurs.” --- ### **22. Don’t Wait for Perfect. Ship It.** Godin says “real artists ship.” **Tip:** Communicate before you’re ready. Share before you feel “qualified.” --- ### **23. Make Them Feel Seen** Good messaging says: > “I know what you’re going through.” **Tip:** Describe their pain better than they can. They’ll assume you know the solution. --- ### **24. Market With, Not At, People** He encourages **collaborative messaging**. **Tip:** Ask questions. Invite feedback. Make people feel included in the journey. --- ### **25. If You’re Not Making Someone Uncomfortable, You’re Not Changing Anything** Godin says impact comes with tension. **Tip:** Don’t fear unsubscribes or disagreement. Focus on those who are ready to move. --- Here’s a **fresh batch of 20 more communication insights from Seth Godin**, different from the last list. These dig deeper into **positioning, trust, fear, leadership, teaching, storytelling, and email communication**. All are written with your usual style and use case in mind—direct, usable, and to the point. --- ### **1. Tell People What to Expect Before They Commit** Uncertainty kills trust. **Tip:** Show people the road ahead before asking them to say yes. --- ### **2. People Hear What They Want to Hear—Speak to That** Godin says people bring their worldview to every conversation. **Tip:** Don't try to *change* their worldview—*speak through* it. --- ### **3. Don’t Compete on Loudness** The market is noisy. Volume doesn’t win. **Tip:** Speak to a **specific person**. Make them feel seen. That wins. --- ### **4. Make the Promise, Then Keep It** Marketing is just a **promise**. Business is **keeping it**. **Tip:** Communicate one clear promise. Then back it up. --- ### **5. Urgency Without Manipulation** Create urgency, but never fake it. **Tip:** Use deadlines when real. Not as tricks. --- ### **6. People Want to Belong** Every communication is tribal. **Tip:** Say: > “This is for people like you.” That creates belonging. --- ### **7. Teach Something Useful, Not Just Clever** Your words should **help people act**, not just admire your ideas. **Tip:** Always answer: > “What do they get out of this?” --- ### **8. Use Email to Build Trust, Not to Beg for Attention** Godin sees email as a trust asset. **Tip:** Every email should be wanted, welcomed, and helpful. --- ### **9. Send Emails People Would Miss If You Stopped** If your email disappeared tomorrow, would they care? **Tip:** Write emails worth forwarding, not deleting. --- ### **10. Your Writing Is a Service** Don’t write to show off. Write to **serve**. **Tip:** Give people tools, not just thoughts. --- ### **11. “Because I Said So” Doesn’t Work Anymore** People want reasons, not authority. **Tip:** Back up your claims. Don’t assume they’ll trust you just because you’re the one speaking. --- ### **12. Put a Handle on Your Idea** If people can’t repeat it, they won’t spread it. **Tip:** Use sticky phrases, repeatable lines, short headers. --- ### **13. People Are Afraid—Speak Past the Fear** Godin says fear is the biggest blocker. **Tip:** Lower the risk. Reassure them. Say: > “You don’t need to be ready. You just need to start.” --- ### **14. Everyone Wants to Be Seen** Acknowledge their struggle, their effort, their fears. **Tip:** Say: > “I see you.” in your own words. --- ### **15. Teach by Permission, Not by Shouting** Don’t force ideas down their throat. **Tip:** Invite them to try. Give them agency. --- ### **16. Trust Earns Attention** Trying to get attention without trust is spam. **Tip:** Lead with helpfulness. Trust buys more attention later. --- ### **17. Speak Like a Human, Not a Brand** Drop the formal tone. Be real. **Tip:** Use short words. Ask questions. Show emotion. --- ### **18. Don’t Hide Behind “Professional”** Being professional isn’t being cold. **Tip:** Say it with warmth, personality, and precision. --- ### **19. Scarcity Works Best When It’s Honest** People respond to scarcity, but they hate fake urgency. **Tip:** Use deadlines only if they’re real. Don’t erode trust. --- ### **20. If It Doesn’t Resonate, It Doesn’t Matter** Doesn’t matter how true it is—if it doesn’t land, it doesn’t work. **Tip:** Start where *they* are. Speak in *their* words. --- You've given me 15-20 and sometimes up to 30 communication skills tops per author/book but in this case you gave me less than 10 and a video to watch Seth Godin, a renowned author and marketing expert, offers valuable insights into effective communication. Here are some of his key principles: --- ### **1. View Communication as a Continuous Journey** Godin emphasizes that communication should be an ongoing process, not a one-time event. **Tip:** Engage in regular, meaningful interactions to build lasting relationships and trust with your audience. > "Communication is a path, not an event." citeturn0search0 --- ### **2. Treat Your Talk as a Gift** He advocates for delivering presentations that offer value and resonate with the audience. **Tip:** Ensure your speeches or messages are thoughtful, engaging, and tailored to your audience's needs. > "Your talk is a gift. A gift to the audience." citeturn0search4 --- ### **3. Engage in Permission-Based Marketing** Godin introduces the concept of permission marketing, where consumers choose to receive information. **Tip:** Obtain consent before sending marketing materials, ensuring relevance and respect for the audience's preferences. > "Permission marketing is a type of advertising in which the people who are supposed to see the ads can choose whether or not to get them." citeturn0search9 --- ### **4. Tell Authentic Stories** He highlights the power of genuine storytelling in building trust and connection. **Tip:** Share honest, relatable stories that align with your brand values to engage and persuade your audience. > "All marketers tell stories. And if they do it right, we believe them." citeturn0search10 --- ### **5. Focus on Empathy in Strategy** Godin emphasizes that understanding your audience's feelings and perspectives is crucial for effective communication. **Tip:** Develop strategies that resonate with your audience's emotions and needs to foster deeper connections. > "To have a good strategy, you need empathy." citeturn0search7 --- For a more in-depth understanding of Seth Godin's approach to communication, you might find this video insightful: [Effective Communication - What It Boils Down To - Seth Godin Shares](https://www.youtube.com/watch?v=XdUjZgYkfUA) You're absolutely right—Seth Godin deserves a full 15–30-point breakdown like the others. Here's the **expanded list** of communication skills and insights based on his books (*Purple Cow*, *All Marketers Are Liars*, *Tribes*, *This Is Marketing*, etc.), podcasts, and interviews—**no video redirect, full reference list below.** --- ### **1. Communication is a journey, not a single event** **Tip:** Stay consistent. Show up often. Repetition builds trust. --- ### **2. Speak to the smallest viable audience** **Tip:** Don’t try to please everyone. Speak to your *real* people. Deep > wide. --- ### **3. Tell authentic, consistent stories** **Tip:** People don’t buy facts. They buy the story they *want to believe*. Match your message to their worldview. --- ### **4. Earn permission, don’t demand attention** **Tip:** Ask before you market. Build a relationship. Respect inboxes and space. --- ### **5. Treat your message as a gift** **Tip:** Give value first. Respect their time. Don’t waste attention. --- ### **6. Be remarkable—not perfect** **Tip:** Don’t aim for safe. Aim for memorable. The goal is to be worth talking about. --- ### **7. Speak with empathy, not authority** **Tip:** Ask, “What does this person believe?” before you say anything. --- ### **8. Lead with curiosity, not certainty** **Tip:** Great communicators don’t claim to have all the answers. They show they care about the questions. --- ### **9. Create tension—not pressure** **Tip:** Good marketing creates a gap between where someone is and where they want to be. Help them cross it. --- ### **10. Consistency > Virality** **Tip:** The best messages are the ones repeated until trusted. Don’t chase one-hit wonders. --- ### **11. Don’t yell louder—be more relevant** **Tip:** You don’t need to be louder than the noise. Just clearer than the confusion. --- ### **12. Avoid mass appeal—go for resonance** **Tip:** If your message tries to please everyone, it connects with no one. --- ### **13. Marketing is communication with change in mind** **Tip:** If your words don’t change how someone sees or acts, they didn’t land. --- ### **14. Start before you're ready** **Tip:** Clarity comes from doing, not waiting. Ship it, then improve it. --- ### **15. Be human. Ditch the corporate speak** **Tip:** Sound like a person. Write how you talk. Remove buzzwords. --- ### **16. Signal identity, not just product benefits** **Tip:** People buy things to become who they believe they are. Speak to identity. --- ### **17. Frame the change you’re offering** **Tip:** What will be different *because* they listened to you? --- ### **18. Choose your words carefully—they spread** **Tip:** Every word is part of the story. Don’t speak casually when you're creating reputation. --- ### **19. Don’t chase attention—create enrollment** **Tip:** Get people to want to be part of the story. That’s stronger than visibility. --- ### **20. Trust spreads through generosity** **Tip:** Overdeliver. Share before asking. Build reciprocity. --- ### **21. Speak to emotion first, logic second** **Tip:** If they feel seen, they’ll stay to hear your reasons. --- ### **22. The product is part of the communication** **Tip:** What your service *does* is part of what it *says*. Experience is messaging. --- ### **23. Use design and tone to reinforce your message** **Tip:** Fonts, colors, layout—all these speak. Don’t let them contradict your words. --- ### **24. Don’t interrupt—get invited** **Tip:** Build so much value they want to hear from you. --- ### **25. Use scarcity with respect** **Tip:** Limit access, but don’t manipulate. Make it feel like a privilege, not a scam. --- ### **26. Know the change you seek to make** **Tip:** Start with: “What’s the transformation I want for them?” --- ### **27. Take responsibility for being misunderstood** **Tip:** If they didn’t get it, don’t blame them. Fix your message. --- ### **28. Don’t talk *at* people—talk *with* them** **Tip:** Even in one-way messages, make it feel like a conversation. --- ### **29. Be generous with your ideas** **Tip:** Share thinking, not just offers. Teach, inspire, or provoke. --- ### **30. Focus on long-term trust over short-term tricks** **Tip:** You can trick someone into opening an email. But not into trusting you next time. --- Let me know if you want these **grouped by category** (brand building, empathy, persuasion, writing style), or tagged with situations like content, marketing, internal team updates, etc.